Marketing

         Siemens logo is a plain white background with the company name in all capital letters in a teal color. Siemens mission and values with continuity and sustainability, innovation leadership, and passion. They convey this message well by using a light teal color as their font to make their name stand out, along with a "happier tone" color. 
       The Chief Marketing Officer of Siemens is Tom Haas. Mr. Haas's job consists of managing, researching, and advertising on behalf of the company. His main priority is to keep Siemens an interesting and continuous company in the market. 


      Siemens' marketing strategy is listed below in the URL link:
   https://www.siemens.com/about/pool/strategy/siemens-strategy-overview-strategy.pdf
      Siemens' marketing strategy includes appealing to all markets, from healthcare to automobiles to even the food industry. Siemens has equipment for numerous amount of things, and in that case can appeal to most. By being one of the leading companies in sustainability, they can also appeal to the companies who want sustainable products. Siemens offers a variety of products, but because they are one of the leading company's in sustainability, they tend to be higher end of prices. They do offer a lot of promotions throughout their products produced, such as with hospital equipment including different kinds of equipment that is demanded by hospitals. As far as place, Siemens is located all around the world, with locations in countries such as Germany, United States, China,Brazil, India, etc. 
       Siemens could use Think with Google tools such as Shopping Insights, to track the fads and trends of products across the United States. This would be helpful for their universal consumer products, and seeing how well they would transfer to consumer opinions. They could also use the Speed Scorecard Tools to find out how many people are researching their products by country. Since Siemens is an internationally known company, these tools would come in handy to research what products are popular and being accepted, versus what is not working. 
  Siemens, being the internationally recognized company they are, has been developing innovative products for the past 170 years. Since then, they have developed products in healthcare, automobiles, energy, and even more. Siemens tracks their development by researching fields that will be popular, such as now the trend is increasing healthcare facilities. 
I did a google trend of medical equipment used throughout the world. It seems as though Siemens is in the best possible market it could be with medical equipment. The interest in medical equipment continues to grow as the medical field does as well. With all the demand for hospitals and doctors, Siemens continues to flourish by selling medical equipment. 
    
Siemens could use Google Analytics for a number of things, including how well they're company itself is doing. It would be very useful in the aspect of how many people are viewing their site and talking about their company. Being that they sell in many different markets, Google Analytics would help them to pinpoint which market would be the best to sell in.